University of Petra

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Name : Tamather Shatnawi

Academic Rank: Associate Professor

Administrative Position : Head of Department

Office 9301 Ext No 9600

Email : tshatnawi@uop.edu.jo

Specialization: -https://www.researchgate.net/profile/Tamather_Shatnawi-Marketing

Graduate Of: Amman Arab University

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Qualification

Qualification	University	Country	Year
Bachelor	Yarmouk University	Jordan	1989
Master's	Jordan University	Jordan	1994
Ph.D	Amman Arab University	Jordan	2012

Head of marketing Department – Petra University

1/9/2016

For details See CV

Journal Paper

Raed S. Algharabat + Tamather Shatnawi, " The effect of 3D product quality (3D-Q) on perceived risk and purchase intentions: the case of apparel online retailers " , "International Journal of Electronic Business (IJEB) ",Vol.Vol. 11 No. 3,No.3, Inderscince, , 09/06/2014

Abstract:

The effect of 3D product quality (3D-Q) on perceived risk and purchase intentions: the case of apparel online retailers Abstract: This study aims to explore the effects of perceived usefulness, perceived social presence and perceived enjoyment on three-dimensional product quality (3D-Q), which in turn impacts perceived risk and purchase intention. Particularly, this article is implementing the 3D technology in the apparel industry. To test our model, we used My Virtual Model™ technology that presents an apparel online retailer. Participants were able to mix-and-match their clothing using this site. Moreover, participants have the ability to zoom in or out on the virtual model to see how the clothing fit on their bodies. Our results indicate strong support for the research model. We found that perceived usefulness, perceived social presence and perceived enjoyment have positive impact on 3D quality, which in return impacts perceived risk and purchase intention. Keywords: 3D quality; perceived usefulness; perceived social presence; perceived enjoyment; perceived risk and purchasing intentions. Download

Conference paper

جامعة فيلادلفيا - , " The Role of Marketing Knowledge in Facing Marketing Crises at Jordanian Public Shareholding Companies " , " منشورات جامعة فيلادلفيا - المؤتمر السادس",Vol.,No., جامعة فيلادلفيا, Amman / Jordan, 05/01/2010

Abstract:

The role of marketing Knowledge in the face of marketing crisis in industrial Jordanian corporations This study aims to examine the role of marketing Knowledge in the face of marketing crisis in industrial Jordanian corporations. The study population consisted of (81) company and choose a random sample of 66 companies to distribute the questionnaires on marketing managers or their representatives. Several methods were used for statistical analysis of the data. The study found a number of important results, which reinforce the importance of the role of marketing knowledge in the face of marketing crisis in industrial Jordanian corporations, and also a set of recommendations has been given. Keywords: marketing Knowledge, marketing Crisis Download

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