جامعة البترا | التفاصيل

الرئيسية

التفاصيل

الإسم : تماضر شطناوي

الرتبة العلمية: أستاذ مساعد

المسمى الوظيفي: رئيس قسم

المكتب 9301 الرقم الفرعي 9600

بريد الكتروني: Tshatnawi@uop.edu.jo

التخصص: تسويق

جامعة التخرج: جامعة عمان العربية

المؤهل العلمي

المؤهل العلمي	الجامعة	البلد	سنة الحصول على المؤهل
البكالوريوس	جامعة اليرموك	الاردن	1989
الماجستير	الجامعة الأردنية	الاردن	1994
الدكتوراه	جامعة عمان العربية	الاردن	2012

رئيس قسم التسويق - جامعة البترا - كلية العلوم الاداريه والماليه

1/9/2016

Journal Paper

Raed S. Algharabat + Tamather Shatnawi, " The effect of 3D product quality (3D-Q) on perceived risk and purchase intentions: the case of apparel online retailers " , "International Journal of Electronic Business (IJEB) ",Vol.Vol. 11 No. 3,No.3, Inderscince, , 09/06/2014

:الملخص

The effect of 3D product quality (3D-Q) on perceived risk and purchase intentions: the case of apparel online retailers Abstract: This study aims to explore the effects of perceived usefulness, perceived social presence and perceived enjoyment on three-dimensional product quality (3D-Q), which in turn impacts perceived risk and purchase intention. Particularly, this article is implementing the 3D technology in the apparel industry. To test our model, we used My Virtual Model™ technology that presents an apparel online retailer. Participants were able to mix-and-match their clothing using this site. Moreover, participants have the ability to zoom in or out on the virtual model to see how the clothing fit on their bodies. Our results indicate strong support for the research model. We found that perceived usefulness, perceived social presence and perceived enjoyment have positive impact on 3D quality, which in return impacts perceived risk and purchase intention. Keywords: 3D quality; perceived usefulness; perceived social presence; perceived enjoyment; perceived risk and purchasing intentions. Download

Conference paper

جامعة فيلادلفيا - , " The Role of Marketing Knowledge in Facing Marketing Crises at Jordanian Public Shareholding Companies " , " منشورات جامعة فيلادلفيا - المؤتمر السادس",Vol.,No., جامعة فيلادلفيا, Amman / Jordan, 05/01/2010

:الملخص

The role of marketing Knowledge in the face of marketing crisis in industrial Jordanian corporations This study aims to examine the role of marketing Knowledge in the face of marketing crisis in industrial Jordanian corporations. The study population consisted of (81) company and choose a random sample of 66 companies to distribute the questionnaires on marketing managers or their representatives. Several methods were used for statistical analysis of the data. The study found a number of important results, which reinforce the importance of the role of marketing knowledge in the face of marketing crisis in industrial Jordanian corporations, and also a set of recommendations has been given. Keywords: marketing Knowledge, marketing Crisis Download

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