University of Petra

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Digital Promotional Media

Overview

As first of its kind in media and communication faculties in Jordanian universities, this program responds to technical and digital innovations in the media environment. It equips students with knowledge and skills necessary to plan and implement integrated communication activities in different types of organizations to gain desired publicity, cultivate positive image, and build trust with the publics. The program aims to strengthen students' knowledge and skills in several fields of persuasive communication, such as advertising, public relations, appeals, personal selling, social and political campaigning. The program qualifies its graduates to join the job market in the public and private sectors, or even as independent freelancers ready to offer professional consultancy and services in the different areas of digital promotional media.

Vision
Mission
Objectives
Values

Looking forward to an academically distinguished department at the local, regional and international levels, keeping pace with the innovations in the digital age in the field of promotional media.

Striving for a distinguished digital promotional media programme, preparing graduates with high skills and competencies that qualify them to excel in the job market.

Offering a high-level educational programme that qualifies its affiliates for distinguished professional work.
Improving academic programmes in line with the rapid developments in communication technology, and in response to current and future needs of the job market.
Actively participate in scientific research efforts in the areas of digital promotional media with focus on community service and the achievement of sustainable development goals.
Continuously improve the skills of faculty members and technical and administrative staff to go with technological changes and modern teaching and learning methods.
Activate relations with relevant local, regional and international institutions with the aim to contribute to students' skills in the fields of media.

Department Chair's Message, Dr. Rana AlOmari

Event Calendar

September 2023

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Hot Links

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Digital Promotional Media