University of Petra | Master in Marketing

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Faculty of Administrative & Financial Sciences

Master in Marketing

Overview

In response to the dire need for marketing staff who enjoy advanced knowledge and expertise, University of Petra (UOP) launched master program in marketing to prepare those staff and provide local and Arab businesses with staff who are able to encounter challenges generated by rapidly revolving developments in global markets and improve its competitive position in those markets.

A group of subject-matter and distinguished professors supervises master program in marketing. MBA students may choose either comprehensive track or thesis track. Each track consists of 33 credit hours that cover key areas of marketing, which are taught to students using the most modern teaching methods.

Objectives of Master in Marketing Program

Preparing highly-qualified marketing staff to marketing activities competently and efficiently.
Providing students with advanced marketing knowledge and concepts to meet their future expectations.
Helping students to acquire marketing research skills and skills of field surveys according to approved research methods.
Introducing quantitative and qualitative advanced methods to students in order to analyze local and global markets.
Helping students to acquire the skills of using databases in formulating company's marketing strategy and supporting marketing decision-making processes.

Event Calendar

September 2023

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Master in Marketing