306101 Principles of Marketing (3:3-0)
Prerequisite: None
This course aims at defining marketing, its foundation, Functions, and stages. Analyzing the marketing environment, the marketing mix (product, price, promotion, and distribution), market segmentation, consumer behavior, marketing information systems, and international marketing. In addition, marketing through the internet and the social responsibility of marketing will be discussed briefly.
306202 Marketing Management (3:3-0)
Prerequisite: 306101
This course aims at defining the managerial tasks in marketing, which include planning, organizing, coordination & control. The methods and marketing strategies used in managing products, pricing process, promotion, and distribution will also be discussed.
306201 Promotion Management (3:3-0)
Prerequisite: 306101
This course aims at introducing the concept and importance promotional communication, analyzing the integrated system of promotional communication, analyzing the persuasive approaches of promotional communication, introducing the general environment of promotional communication, and giving a general introduction about the planning, designing, execution and evaluation of the promotional performance. In addition, it aims at introducing the components of the promotion mix (advertising, publicity, public relations, personal selling and sales promotion).
306203Distribution Management (3:3-0)
Prerequisite: 306201
In addition to analyzing the distribution channels environment and managing them. A focus will be placed on introducing the distribution establishments (e.g. Agents & brokers, wholesalers and retailers), giving a general idea about leadership and managing conflict in the distribution channels. The course will also focus on managing physical distribution, distribution of services and distribution in international markets.
306204 Services Marketing (3:3-0)
Prerequisite: 306101
This course aims at defining services, its types, classification and its marketing characteristics, as well as the differences between goods and services, with a focus on the marketing mix of services and the services strategies. In addition, recent issues in services marketing will be tapped upon such as international marketing of services, quality and productivity of services.
306207 Public Relations (3:3-0)
Prerequisite: 306101
This course aims at defining the concept and importance of public relations, its principles and its objectives. A focus will be placed on planning, organizing, and evaluating public relations activities and the communication tools. The course also concentrates on other topics such as crisis management and how to solve them, public opinion and attitudes, in addition to public relations in governmental and diplomatic institutions.
306208 Marketing Information Systems (3:3-0)
Prerequisite: 305201
This course aims at defining marketing information systems, its importance, objectives and components. In addition, this course will discuss methods and systems used in collecting, analyzing, storing and retrieving data in order to provide the decision makers with the marketing information necessary to achieve the marketing objectives.
306210 Materials Management (3:3-0)
Prerequisite: 302110
This course defines the importance of material management, purchasing strategies, organizing purchasing and warehousing, choosing the right purchasing source, handling and inspection, purchasing information systems, stock planning, stock procedures and stock control. In addition, the quantitative aspects for determining the stock levels and the merchandising needs will be discussed.
306223 Tourism Marketing (3:3-0)
Prerequisite: 306204
This course aims at defining tourism marketing and its development, emphasizing on the marketing mix of tourism marketing in aspects such as the quality of the services delivered, its pricing, distribution, and promotion locally and internationally.
306306 Pricing Management (3:3-0)
Prerequisite: 306201
This course discusses the importance of pricing management in the overall marketing strategy and the main factors that affect pricing policies. In addition, the course addresses pricing methods, particularly with regard to product life cycle, and using quantitative methods for determining prices. Emphasis will also be placed on pricing of services, pricing in international markets, and pricing of industrial products.
306308 Banking Marketing (3:3-0)
Prerequisite: 306204
This course aims at defining the concepts of banking marketing, banking services and the marketing mix related to it. In addition, the course discusses the marketing environment in banks, the marketing information system the marketing strategies for banks and developing the service in a manner that meets customers' needs.
306309 Sales Management (3:3-0)
Prerequisite: 306101
This course defines the sales management Functions (planning, organizing, directing, and controlling) and its relation to marketing management. Emphasis will be placed on issues such as personal selling, sales forecasting, in addition to the employment, training and remuneration of sales representatives.
306311 Consumer Behavior (3:3-0)
Prerequisite: 306101
This course explains the importance of consumer behavior studies and the factors, which may affect that behavior. Consumer decision-making process and the theories that explain consumer behavior will also be discussed in order to reach the right market segment and consequently developing the relevant marketing strategy.
306312 Quantitative Methods in Marketing (3:3-0)
Prerequisite: 302111
This course explains the main quantitative and statistical methods, which are used in marketing decisions; Examples include market segmentation models, data analysis for decision-making support, sales analysis, and demand forecasting.
306313 New Products Management (3:3-0)
Prerequisite: 306201
This course concentrates on products as a vital element within the other marketing mix elements. It aims at defining the products' concept, dimensions, and strategies, product life cycle and its related marketing strategies. In addition to introducing the concept, reasons, phases, and management of new product development process.
306314 E-Marketing (3:3-0)
Prerequisite: 305201
This course defines E-marketing, its main concepts, and the way it impacts the different marketing functions. In addition, applying E-marketing, particularly the internet, on the marketing mix will also be covered.
306320Marketing in Non-Profit Organizations (3:3-0)
Prerequisite: 306204
The objective of this course is to introduce the definition of non- profit organization and its marketing environment. The course also gives an idea about the marketing strategies used in the non-profit sector and how the public behaves towards such organizations. In addition, focusing on fundraising for such organizations, and the marketing management in some of these organizations.
306323 Trademark Management (3:3-0)
Prerequisite: 306313
This course deals with brands, the concept of the brand, why they are important? What they represent to customers? What should be done by firms to manage them properly? It also illustrates the importance of brand equity and how the company can build and measure the value of it and the methods that help it to protect its brand from imitations.
306324 Health Care Services Marketing (3:3-0)
Prerequisite: 306204
This course aims at explaining how health care services are conducted in hospitals and resorts. In particular, the marketing environment, marketing mix, and marketing strategies for health care providers are addressed.
306326 Advertising and Sales Promotion (3:3-0)
Prerequisite: 306202
This course addresses advertising in terms of planning, designing, executing and assigning the advertising budget. Choosing the relevant advertising media and the advertising agencies will be also discussed.
In addition, the course defines sales promotion, its objectives, importance, and how to develop a sales promotion program that is targeted to consumers, intermediaries and sales representatives.
306420 Marketing Strategies (3:3-0)
Prerequisite: 301401
This course introduces the concept of strategic management and strategic marketing planning. More specifically, the course addresses how the organization shapes its mission, objectives, business portfolio, segmentation strategies, positioning strategies, competitive position and international marketing strategy.
306421 International Marketing (3:3-0)
Prerequisite: 306201
This course aims at defining international marketing and its importance. The course also discusses the methods of entry to international markets, the international marketing mix, international marketing information system and how the internet affects this domain.
306422 Marketing Research (3:3-0)
Prerequisite: 301103 + Fourth Year
This course defines marketing research as an effective tool in marketing management. The topics covered in this course include: How to conduct marketing research, collecting and analyzing primary and secondary data, and how to prepare research reports that will be used in decision-making.
306423 Field Training (3:0-3)
Prerequisite: Fourth Year
This course provides students with the practical experience, which they need through exposing them to real work experience in private and governmental institutions. As a result, students can relate theoretical knowledge to practice.
306424 Business-to-Business Marketing (3:3-0)
Prerequisite: 306201
This course discusses business-to-business marketing and its main topics which include: industrial product classifications, industrial market segmentation, the marketing mix in the business-to-business markets and the issues related to total quality management (TQM).
306425 Import and Export (3:3-0)
Prerequisite: Fourth Year
This course defines the process of importing and exporting, the importance of export development, financing matters (e.g. Letter of credits) and related issues such as insurance, transportation and laws of import and export.
306426 Contemporary Issues in Marketing (3:3-0)
Prerequisite: Seniors
This course aims at addressing the current/recent issues in marketing such as relationship marketing, internal marketing, protecting consumer rights, and globalization effects on marketing. In addition, several case studies will be explained in this course.
306427 Media Marketing (3:3-0)
Prerequisite: 306204
This course aims at defining the concept of media marketing and its importance to the society and the marketing mix required to satisfy the target market needs. The course also discusses media marketing strategies in which the ideas are marketed to positively affect societies and the way in which media organizations operate.
306430Trade Fairs Management (3:3-0)
Prerequisite: 306202
This course addresses the role and importance of trade fairs of all types in achieving the goals of profit and nonprofit organizations on the national, regional, and international levels. The course is divided into two sections: The first discusses the organization process of trade fairs, while the second explains the participation in fairs from the business firms' perspective; It also includes the planning, implementation and control of fair activities.